Jones Coffee Roasters: Direct Trade Coffee in Pasadena, CA

At the heart of Pasadena’s specialty coffee scene, Jones Coffee Roasters stands out for its deep-rooted heritage and uncompromising approach to quality. This family-owned roastery has been cultivating and importing coffee from its own Guatemalan farm, Finca El Valle, for over four generations. That direct trade connection forms the backbone of Jones Coffee’s mission—to deliver ethically sourced, expertly roasted coffee while honoring their farming legacy.

By managing their own supply chain, Jones Coffee ensures complete transparency and consistency from crop to cup. Every bean roasted at their Pasadena location has a story—a traceable origin, sustainable growing practices, and a commitment to fair wages for farmers. This approach not only enhances quality control but also preserves long-standing relationships with producers, all while supporting regenerative agricultural practices.

Inside their Pasadena roastery and café, visitors find more than great coffee—they find community. The space serves as a hub for coffee education and connection, offering public cuppings, brewing workshops, and events that celebrate coffee culture. Locals and visitors alike appreciate the vibrant atmosphere, where every cup is crafted with intention and every conversation reflects a shared passion for sustainability and flavor.

Jones Coffee Roasters offers a diverse lineup of signature blends and single-origin roasts, with profiles ranging from smooth and balanced medium roasts to bold, full-bodied darks. Each roast is designed to bring out the best in the bean—highlighting unique origin characteristics while delivering a reliably excellent cup.

What sets Jones apart is its authentic story. From their Guatemalan roots to their Pasadena café, everything is grounded in real-world farming experience, hands-on roasting, and genuine community involvement. The team partners with local schools, artists, and organizations to foster a deeper connection with the neighborhood—making Jones Coffee not just a café, but a cultural landmark.

For those searching for direct trade coffee roasters in Pasadena, CA, Jones Coffee Roasters offers a rare combination: generational farming knowledge, full supply chain control, and a welcoming space that educates and inspires. Whether you’re sipping a latte in their café or brewing their beans at home, you’re experiencing coffee with purpose, flavor, and integrity.

Explore Jones Coffee Roasters through Roasters Map and taste the difference that direct trade, farm-to-roast expertise makes.