A Pioneer in Third-Wave Coffee

George Howell Coffee is a cornerstone of the specialty coffee movement in the United States. Founded by George Howell, a visionary credited with shaping third-wave coffee culture, the Acton, Massachusetts roastery opened in 2004 with the goal of elevating coffee to its fullest expression. Howell’s influence traces back to 1975, when he launched Coffee Connection in Boston before selling it to Starbucks, helping introduce the Frappuccino to the world. Today, his renewed focus on single-estate coffees and education continues to set the standard for quality.

Precision Roasting in Acton, Massachusetts

Located just 45 minutes from downtown Boston, the Acton roastery serves as the operational heart of George Howell Coffee. Here, small-batch roasting is guided by rigorous flavor evaluation, including daily cuppings, tastings, and experimentation with various brew methods. Every step in the process highlights Howell’s relentless pursuit of precision and his dedication to light-roast profiles that emphasize clarity, terroir, and sweetness.

Commitment to Single-Estate Coffee

Unlike many roasters who blend for consistency, George Howell Coffee is devoted to showcasing single-estate lots that reveal the true character of origin. By highlighting coffees from specific farms and regions, the roastery provides drinkers with a transparent and educational experience. This focus not only celebrates the growers but also deepens the consumer’s understanding of how soil, climate, and processing shape flavor.

Education and Coffee Culture

Education is central to the mission of George Howell Coffee. The Acton facility supports online orders and local pickup, while its cafés across Greater Boston serve as hubs for tastings, classes, and workshops. Guests can experience guided flavor explorations and learn directly from experts about coffee’s journey from seed to cup. This emphasis on knowledge ensures customers don’t just drink coffee—they engage with it as a craft.

Inspiring the Specialty Coffee Community

More than a roaster, George Howell Coffee is a leader in sustainability, transparency, and excellence. Through partnerships with farmers, dedication to light-roast clarity, and innovative programming, the brand continues to inspire baristas, roasters, and consumers worldwide. For anyone seeking an authentic, origin-driven coffee experience, George Howell Coffee in Acton remains a benchmark for what specialty coffee can and should be.