Third-Wave Coffee, Locally Rooted

Rojo’s Roastery brings third-wave coffee culture to the heart of New Jersey, with locations in both Princeton and Lambertville. Focused on precision, transparency, and flavor clarity, Rojo’s is a destination for discerning coffee drinkers seeking more than just a caffeine fix. Each visit to Rojo’s is a chance to explore artisan coffee, roasted with intention and served with craft.

Artisan Roasting with Flavor at the Forefront

Rojo’s Roastery specializes in small-batch, expert-level roasting. Their approach is deeply rooted in the science and artistry of coffee, with a focus on nuanced flavor profiles that reveal the true character of each bean. Whether you’re sipping a washed Ethiopian with citrus brightness or a chocolate-heavy Latin American roast, every cup is layered, balanced, and full of complexity.

Direct Trade Sourcing with Purpose

Ethics and quality go hand-in-hand at Rojo’s. The roastery maintains direct trade relationships with coffee producers around the world, ensuring transparency and sustainability at every step. These connections allow them to source unique, high-quality beans while supporting farmers with fair prices and long-term collaboration. It’s coffee with a conscience—and it shows in the cup.

Minimalist Cafés with a Focus on the Brew

Rojo’s cafés in Princeton and Lambertville embrace minimalist design that keeps the focus where it belongs: on the coffee. The atmosphere is warm, intentional, and centered around showcasing the brewing process. Baristas are highly trained and passionate, guiding customers through pour-overs, espresso drinks, and seasonal specials with care. It’s a refined yet welcoming space for coffee exploration and education.

For Coffee Enthusiasts, Professionals, and Home Brewers

Rojo’s serves a wide spectrum of coffee lovers, from casual café-goers to dedicated home brewers and industry pros. Their whole bean selections are available for purchase online and in-store, with detailed tasting notes and brewing recommendations included. Whether you’re dialing in an espresso shot or experimenting with a Chemex, Rojo’s beans give you the tools to elevate your at-home coffee game.