Joe Pro Shop & Headquarters: NYC’s Coffee Craft Command Center

Joe Coffee’s Pro Shop & Headquarters in New York City is far more than a café—it’s a hub for professionals, educators, and coffee lovers dedicated to mastering the art of the bean. This flagship location brings together roasting, retail, and barista training under one roof, making it a true nerve center for Joe Coffee’s celebrated specialty operation.

Where Coffee Craft Meets Culture

At the core of the Pro Shop is a mission to elevate coffee education and appreciation. Designed with both industry insiders and serious home brewers in mind, this space offers cutting-edge classes, cuppings, and workshops. From foundational espresso skills to advanced brewing techniques, Joe’s training programs are highly respected across the specialty coffee world.

More than just a roastery, the Pro Shop serves as a cultural meeting point—where ideas, flavors, and techniques are shared and refined.

Ethically Sourced, Expertly Roasted

Joe Coffee has long championed ethical sourcing through strong, transparent partnerships with growers across the globe. Every bean roasted in the Pro Shop reflects a commitment to quality, traceability, and sustainability. The result? Clean, balanced profiles that speak to both the origin and the roast with clarity and intention.

Whether it’s a single-origin Ethiopian bursting with citrus or a cozy blend suited for espresso, Joe’s coffee is all about nuance, consistency, and honoring the bean.

Retail Meets Roastery

The Pro Shop doubles as a retail space stocked with everything from Joe’s full line of freshly roasted beans to high-end brewing gear. Need a Fellow kettle, a V60 dripper, or just a killer new coffee to brew at home? You’ll find it here—along with expert advice from staff who live and breathe coffee.

It’s a place where both pros and casual drinkers can explore the tools and knowledge they need to level up their coffee game.

NYC’s Home for Coffee Professionals

Joe Coffee has become synonymous with specialty coffee in NYC, and the Pro Shop is a big reason why. With its focus on education, craft, and community, it serves as a launchpad for the next generation of baristas, roasters, and entrepreneurs. Whether you’re preparing for a competition or just dialing in your home setup, the Pro Shop delivers.