Variety Coffee Roasters: NYC’s Blend of Style and Substance

Variety Coffee Roasters brings a bold aesthetic and uncompromising quality to New York City’s specialty coffee scene. Known for its retro-inspired branding, colorful cafés, and clean, expressive roasts, Variety has become a staple for coffee drinkers across the city who crave both visual flair and great flavor. From bean to barista, every element is dialed in to deliver a polished, satisfying experience.

Rooted in Brooklyn, Roasted for the City

The heart of Variety’s operation lies in its Brooklyn roastery, where experienced roasters work daily to perfect every batch. Their approach emphasizes transparency, control, and craft—resulting in balanced profiles that showcase the best of each origin. Whether you’re sipping an Ethiopian single-origin or a seasonally inspired blend, the clarity and intention behind each roast is unmistakable.

Globally Sourced, Locally Roasted

Variety Coffee Roasters partners with growers and producers around the world, choosing beans based on quality, sustainability, and potential. Their sourcing reflects a deep respect for coffee’s global journey while bringing those rich stories home to New York. Once the green coffee hits Brooklyn, it’s roasted to highlight origin character, sweetness, and complexity—making every cup a sensory standout.

Café Culture with Character

Beyond the beans, Variety is celebrated for its eclectic, visually striking cafés scattered across New York City. These neighborhood spaces blend vintage vibes with modern service, creating environments where creativity and caffeine coexist. Whether you’re grabbing a quick cortado or settling in with a pour-over, the cafés are an extension of the brand’s unique personality and pursuit of quality.

Serving NYC’s Coffee Community

Variety’s reach extends beyond its storefronts. Their wholesale program supplies top-tier cafés, restaurants, and offices throughout NYC and beyond. By staying committed to quality, consistency, and customer support, they’ve built strong relationships within the hospitality industry and have become a go-to supplier for establishments that value great coffee and cool branding.

Discover Variety Coffee Roasters

For New York City coffee lovers who want more than just caffeine, Variety Coffee Roasters offers a full-spectrum experience. With striking design, top-tier sourcing, and roasting precision, they represent the next generation of specialty coffee in the U.S. Explore Variety Coffee Roasters on Roasters Map and see why they continue to define NYC’s evolving coffee culture—one stylish, flavorful cup at a time.