Rochester’s Craft Coffee Trailblazer

Fuego Coffee Roasters is more than just a café—it’s a cornerstone of Rochester’s third-wave coffee movement. Founded with a fierce dedication to quality, community, and ethical sourcing, Fuego has built its reputation as a leader in upstate New York’s specialty coffee scene. Their mission is simple: roast excellent coffee with transparency and serve it with integrity.

This commitment shows in every detail, from bean to cup.

In-House Roasting, Globally Sourced

At Fuego, roasting is an art and a science. They source high-quality green beans directly from producers and co-ops across Latin America, Africa, and Asia—prioritizing sustainability, traceability, and fair compensation. Every batch is roasted in-house with precision, allowing the unique flavor characteristics of each origin to shine.

Expect clarity, balance, and complexity whether you’re sipping a floral Ethiopian pour-over or a rich Guatemalan espresso.

Signature Drinks & Single-Origin Offerings

While Fuego is serious about their single-origin coffees, they’re also not afraid to innovate. The café’s signature drinks and seasonal creations reflect both their deep knowledge of coffee and their playful spirit. Whether you prefer a traditional cortado or a house-made cold brew tonic, each beverage is thoughtfully crafted to highlight the coffee’s natural profile.

Every cup is a reflection of their passion—and a conversation starter for anyone curious about great coffee.

Designed for Connection

Located in downtown Rochester, Fuego Coffee Roasters has become a gathering space for creatives, students, professionals, and coffee geeks alike. The space is clean, modern, and welcoming, with baristas who are as enthusiastic about education as they are about espresso. Whether you're staying to work, meeting friends, or grabbing a bag of beans for home, Fuego’s café invites you to slow down and connect.

Transparency as a Brand Pillar

One of the reasons Fuego has become a trusted name among coffee lovers is their unwavering commitment to transparency. They share sourcing details, roast profiles, and brewing tips openly, empowering customers to better understand and appreciate the coffee they drink. This transparency builds trust—and loyalty—with a community that values honesty as much as flavor.

A Must-Visit in Upstate NY

Whether you're a Rochester local or just passing through, Fuego Coffee Roasters is a must-visit destination for specialty coffee. With award-worthy beans, passionate staff, and a deep-rooted love for the craft, they represent the future of coffee in New York—where quality, ethics, and community converge.