A Roaster with Grit, Energy, and Purpose

Founded in 2002, Utica Coffee Roasting Company has become a bold staple in upstate New York’s specialty coffee scene. Starting from a downtown facility in Utica and roasting by 2005, the company quickly established itself as more than just a coffee brand—it’s a movement to energize the city, one cup at a time. Built on grit and community spirit, Utica Coffee combines bold flavor with a mission to help revitalize the area it proudly calls home.

Wake The Hell Up! with High-Caffeine Blends

Utica Coffee’s signature sub-brand, “Wake The Hell Up!”, delivers a serious jolt—crafted from a mix of Arabica and Robusta beans, these ultra-caffeinated blends offer 50% more caffeine per cup without sacrificing smoothness. Perfect for early risers, night shifters, and die-hard coffee lovers, this line has become a cult favorite. Despite the boldness, these blends retain a smooth finish, proving that intensity and drinkability can go hand-in-hand.

Honest Roasting with a Small-Batch Edge

Behind the edgy branding is serious roasting craftsmanship. Utica sources high-quality beans from global producers and roasts them in strict small batches to ensure freshness and consistency. Their approach emphasizes flavor depth, aroma, and balance across all offerings—from single-origin varieties to their house blends. The result is a product line that delivers on taste as much as it does on energy.

Rooted in Community, Driven by Connection

Utica Coffee’s impact goes beyond the cup. Their downtown café serves as a local hub, bringing together residents, students, and professionals over great coffee and welcoming service. Every aspect of the business—from sourcing and roasting to retail and wholesale—embodies a commitment to grassroots economic development. The brand proudly supports local initiatives and reflects Utica’s no-nonsense, hardworking spirit.

A Bold Brand with National Reach

What began as a local café now has national reach through online sales and wholesale partnerships. Utica Coffee’s strong identity, anchored in “Wake The Hell Up!”, has gained recognition across the U.S. for its fearless marketing and quality roasts. Whether you're in Upstate NY or ordering from across the country, every bag of Utica Coffee delivers bold energy, consistent quality, and a taste of Utica’s revitalized spirit.