New Morning Coffee Roasters: Appleton’s Micro-Roaster for Ethical, Small-Batch Excellence

In the heart of Appleton, Wisconsin, New Morning Coffee Roasters is raising the bar for specialty coffee. As a micro-roastery dedicated to transparency, ethical sourcing, and flavor-forward roasting, New Morning has become a standout destination for coffee lovers who value quality and purpose in equal measure.

Craft Roasting, Clear Flavor

What makes New Morning exceptional is its laser focus on clarity of flavor and freshness. Each roast is carefully dialed in to express the origin’s natural characteristics—whether fruity and bright, deep and chocolatey, or spicy and complex. Roasted in small batches, their coffees range from seasonal single-origins to thoughtfully curated blends, all designed to bring out the best in each bean.

The micro-roaster approach allows them to adjust to seasonality and sourcing changes quickly, maintaining freshness and precision that mass roasters often miss.

Ethical Sourcing, Real Impact

New Morning Coffee Roasters doesn’t just talk sustainability—they build it into their core practices. Beans are ethically sourced through direct relationships or trusted importers focused on fair trade principles, environmental stewardship, and community support at origin. This ensures both quality and equity, so every cup supports responsible farming practices and real people behind the beans.

Community-Focused Café

New Morning’s roastery is also home to a welcoming café that serves as a hub for Appleton’s coffee community. It’s a space where baristas are happy to talk origin details, flavor notes, and brew tips with anyone who asks. Whether you’re stopping in for a carefully pulled espresso, a clean pour-over, or a bag of beans to take home, you’ll feel the passion and transparency at the core of their mission.

Rotating Selections & Seasonal Releases

Expect variety—New Morning regularly rotates their offerings to reflect the freshest available crops. From standout Ethiopian and Guatemalan microlots to crowd-pleasing blends, there’s always something new to explore. Their seasonal specials often showcase rare finds and experimental roasts, giving adventurous coffee drinkers a reason to return often.

A Micro-Roaster with Macro Values

Beyond great coffee, New Morning stands for education, sustainability, and connection. They host cuppings, collaborate with local businesses, and prioritize eco-friendly operations like composting and recyclable packaging. It’s a model for how small-scale roasting can create real impact.

Discover New Morning Coffee Roasters on Roasters Map

Whether you’re local to Appleton or just passing through northeast Wisconsin, New Morning Coffee Roasters is a must-visit for those who seek freshness, transparency, and meaningful coffee experiences. Explore their offerings, philosophy, and café hours at Roasters Map.